DM funnels for adventure & outdoor operators

Turn followers into
paying guests

while your team is out in nature.

Book a strategy call

73% of guests
will book
with a competitor

if you don't respond in time

Most brands use social media to showcase trips and experiences. What they don't realise is that every comment, DM and follower is a potential direct booking.

People who engage are interested. They dream about your offer, but lose attention when comments get ignored, DMs missed or questions go unanswered.

While you're busy running daily operations, they move on and book elsewhere. Or worse, through an OTA that takes 15–20% commission on the booking value.

your guests booked while you were underwater

With automated DM funnels, I turn the content you're already posting into direct bookings.

I handle everything. Strategy, copy, flows, tech setup, integrations.
You review the demo. That's it.

Your team stays in the field. The bookings come in anyway.

Book your call
Adventure outdoors
Britt on location
Built around your operation,
your season and the guests
you want to welcome.

Hi, I'm Britt

I'm your dream guest. Not just a marketer
Britt Nijkamp, DM funnel strategist and PADI Divemaster

Your potential guests book online. They research on Instagram, stalk content, make decisions in DMs and eventually hit enquire based on how a brand makes them feel. Most business owners don't know that world.

I've spent 7 years in it, helping businesses at every stage grow their revenue through social media, copywriting and sales strategy.

I'm also a PADI Divemaster with 1,000 dives. Digital nomad for 7 years. Nitrogen narcosis at 30 metres. Ice freediving in Switzerland. Two months in the Galápagos and Raja Ampat.

I know your dream guests because I am one. So I know how to talk to them because I've spent 7 years doing exactly that.

Book a strategy call

I've helped them turn
followers into sales

Here's what they say about working with me

Book a strategy call
"

I'm honestly impressed by what you built in Manychat. It activates even the followers who normally never engage. I can't believe that we had 500+ people signing up for my email list in just two weeks.

Nena
"

More than 1000 new followers and 750 people left their email for the give-away! And the triggerwords under other posts are being used a lot. That's really nice!

Marcella
"

Just went through the funnel this morning and it is flawless. Like WOW! I just had SO much fun going through this sequence. It feels like a true quiz and is something I can use over and over again.

Gabrielle
"

I was skeptical at first because I already had basic flows set up and thought they were doing fine. Then we started working together. Before I went on a long-haul flight, I posted a story about a BTS video, and while I was offline it got requested 352 times and watched 339 times. The last 4 spots for a live program sold out.

Michelle
"

Review coming soon.

Coming soon
The results

Don't take my word for it,
take a look yourself.

Every DM, comment and follow is a potential direct booking. These are what those conversations look like when the funnel is live.

No OTA. No commission. Just your guest, booking directly with you.

1483 sent, 96% clicked
1118 sent, 94.7% clicked
96%
click rate on
automated flows
241 sent, 100% opened, 79.7% clicked
909 sends, 815 unique contacts
1483 sent, 96% clicked
1118 sent, 94.7% clicked
96%
click rate on
automated flows
241 sent, 100% opened, 79.7% clicked
909 sends, 815 unique contacts
97%
average open rate
across all flows
1077 sent, 93.1% clicked
370 sent, 94.3% opened
100%
delivery rate.
every message.
103 sent, 98.1% opened, 81.6% clicked
97%
average open rate
across all flows
1077 sent, 93.1% clicked
370 sent, 94.3% opened
100%
delivery rate.
every message.
103 sent, 98.1% opened, 81.6% clicked
How it works Step 1

Book your
strategy call

30 minutes. I review your current Social Media presence and show you exactly what I'd build. Specific to your brand, your season, your guests.

Britt on location

Sometimes, all it takes
is one good call.

Step 2

Reserve your spot

If we're a fit, you claim your spot and we get started.

Adventure outdoors
Britt on location
Step 3

Onboarding

You fill in a short onboarding form - takes about 30 minutes. Three days later we jump on a call together to map everything out.

Where it all falls into place.

Britt on location
Step 4

Launch

Your first flows go live within 7 business days. I handle everything. You review the demo, approve and we launch.

Adventure in the field

And just like that, you're live.

Ready when you are

Book a strategy call

Book a strategy call

Any questions?
I got you.

If you can't find the answer, email me at hello@brittnijkamp.com

What exactly is a DM funnel, in simple terms? How is this different from just replying to DMs faster?
A DM funnel is an automated system that responds instantly and guides people toward a booking. It doesn't rely on you or your team being online all the time. Replying faster helps, but it still depends on someone being available in the moment. Which isn't realistic when you're out running trips, diving, or in the middle of nowhere without signal.
Is this only for Instagram or does it work on other platforms too?
The automated flows I build work across Instagram, TikTok, Facebook Messenger and WhatsApp. So our collaboration isn't limited to one platform. Instagram is where most adventure operators see the highest engagement, but if your audience is on TikTok or you're using WhatsApp to communicate with guests, I can build around that too.
Will this actually increase my bookings or just engagement?
The goal is bookings, not engagement. But marketing and sales is often a numbers game and response time matters a lot these days. Most brands take 10+ hours to respond on Instagram. Leads contacted within 5 minutes are 21x more likely to convert.

Whether you're at home with family or asleep, the automated systems I build respond instantly. I can't guarantee specific results, but I can make sure you're not losing any more bookings because of slow response times or not responding at all.
What kind of operators do you work with?
I work with operators who run the kind of experiences people save up years for: liveaboards, yacht charters, outdoor expeditions, helicopter tours, luxury retreats, boutique hotels and adventure content creators. Brands who are already active on social media but too busy running extraordinary operations to spend extra time turning followers into bookings. If you're still building your audience from scratch, we're probably not the right fit yet.
We have multiple offers and trip types. How will this work?
That's actually where it gets interesting. Multiple trips, seasons, routes and packages are exactly what DM funnels are good for. Instead of forcing everything into one generic "book now" path, I map your offers properly so people get guided to the right experience based on what they're interested in. On our strategy call, I'll unpack the full setup and design a structure that fits how your operation actually runs.
How quickly would I start seeing results?
You'll typically see early signals within the first campaign: DM engagement, link clicks and email list growth. Bookings depend on repetition and nurturing your leads. On the strategy call, we'll go through your specific numbers, season and offer structure so you get a realistic expectation based on your operation. Not just a generic marketing promise.
Will this create more work for my team in the field?
No. The whole point is the opposite. This is designed to reduce the workload of your team currently handling DMs manually, not increase it.
Does this work with my current booking system or website?
Most likely, yes. But I don't want to make assumptions without seeing how your setup works. We'll go through this properly during the strategy call and map out exactly how this connects into your current booking system or enquiry process. The goal is always the same: turn followers into bookings.
What makes this different from hiring a regular social media manager?
A social media manager focuses on posting content and managing communication, mostly done manually. I focus on people who are already engaging with your content and help turn them into bookings or capture their details to grow your email list. Your DMs become a direct sales channel, not just marketing. And unlike OTA-driven bookings where you lose 15–20% commission, enquiries from your DM funnel are direct.
I've tried ManyChat before and it didn't work. Why would this be different?
ManyChat is just a tool. What matters is how it's set up and what you use it for. Most people don't get results because they've only been using very basic setups. If we hop on a call, I'll show you what's actually possible with it when it's built with the right strategy. You'll probably be surprised.

Disclaimer: I don't guarantee specific results or revenue outcomes. Any results shown on this page are for example purposes only. Outcomes will vary depending on your offer, content quality, audience warmth, posting consistency and overall experience.

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